Tuesday, July 10, 2007
Our true colors
While the technical development of the adPickles technology is an intense but highly enjoyable project, we have paralleled our efforts with another project that is far less technical but a lot more difficult than I had ever imagined; picking the adPickles web site colors and web page design and layout. Color and design preferences are purely subjective, therefore it is no surprise that 12 people have 12 different opinions. Trying to find that universal design and color scheme that touches a universal emotionality is the holy grail of design. Simplicity is key for sure, but so it functionality and about a thousand tiny nuances that can inadvertently make or break the project. After countless hours or mock ups, designs and layouts by Sari, our resident "web-Rembrandt," we have settled on our colors and design. I am happy to report that the response has been unanimously positive from all who have seen it. I am sure we will make changes to the adPickles web site as we forge ahead, but thanks for a wonderful effort by Sari (with a little help firm tech gurus Ted and Jack).